Business Plan Of Slice Bakery Management Essay

Business Plan Of Slice Bakery Management Essay Introduction Slice Bakery and Juices is a start up juice and bakery retail establishment located in down town Nairobi. Slice bakers expects to catch the interest of a regular loyal customer base with its wide variety of fresh juices and freshly baked cakes and bread. Slice Bakery and Juices plans to construct a strong market position in the city due to the partners industry experience in the area. The establishment aims to offer its services and products at a reasonably competitive price to meet the demand of the middle and high area residents and tourists. The Company Slice Bakery and Juices is incorporated in the city of Nairobi. It is equally owned and managed by its three partners. Mr. David Williams has extensive experience in marketing, sales and management and was the vice chairman of Eveready Batteries and Harper foods. Mr. Arnold Mwangi is experienced in finance and administration and was previously the chief financial officer with both Luigis Cafà © and Willy Pastries. Mrs. Felicia Wanjiku is a well respected pastry chef with vast knowledge and experience in the field, she formerly worked at Lagoon beach resort in the Kenyan coast as the head pastry chef. The organization intends to hire 2 full time pastry cooks and four part time baristas to serve customers and perform the day to day operations. Products and Services Slice Bakery and Juices offers a vast range of freshly made fruit and vegetable juice varieties that are brought into the city from various parts of the continent. The company caters to all of its customers by serving each of them a carefully made drink that is specifically tailored to the customers order. The bakery side of the company provides a wide array of freshly prepared bread and cake varieties at all times during business hours. Ten to twelve moderately sized batches of assorted bread and cakes are prepared during the day to assure the availability of freshly baked products at all times. The Market The Fresh juice industry in Nairobi has recently experienced very fast growth. The worm equatorial temperature in Nairobi stimulates the regular consumption of cool drinks. Slice Bakery and Juices wants to establish a large regular customer base and it will achieve this by concentrating its marketing and business on local residents, which will be the organizations target market. This will create a healthy, stable revenue base that will ensure the stability of Slice Bakery. In addition tourists are expected to comprise aproximately25% of the total revenue collected. Good visibility and competitive products and services are crucial in order to capture this segment of the market. Financial Considerations Slice Bakery and Juices is expected to raise $90,000 of its own capital and to borrow $110,000 guaranteed by the National Bank of Kenya s a ten year loan. The company anticipates sales of around $485,000 in the first year, $570,000 in the second year and $660,000 in the third year. The organization should break even by the fourth month of business as it steadily increases its revenue. Profits for this period are anticipated to be approximately $12,000 in year one, $31,000 by year two and $48,000 by year three. Slice bakers does not expect cash flow problems Mission Slice Bakery and Juices aims to offer high quality fresh juice and pastry products at a reasonable price to meet the demand of middle and high income area residents and tourists. Keys to Success The following are needed to make Slice Bakers and Juices a success: Provide the highest possible quality product with excellent customer services. Competitive pricing. COMPANY SUMMARY Slice Bakery and Juices is a bakery and juice shop managed by three partners. These partners represent sales management and financeadministration food and beverage. The partners will provide capital from their own savings which will cover up the start up expenses and also provide a safety net for the first few months of business. A ten year small business administration loan will cover the remaining costs. Slice Bakery and Juices plans to build a small market position within the city due to the mild competition in the business area of Nairobi. Company Ownership Slice Bakery and Juices is incorporated in the city of Nairobi. It is equally owned by its three partners. Start Up Summary Slice Bakery and Juices financing will come from the partners capital and the ten year loan from the National Bank of Kenya. The following diagram and table below illustrate the organizations projected initial start up costs. Start-Up Requirements Start up expenses: Legal- $2,000 Premise Renovation- $25,000 Expensed equipment- $37,000 Other- $1,000 Total start-up expenses- $65,000 Start-Up Assets Cash Required- $63,000 Other current assets- $10,000 Long term assets-$65,000 Total assets- $138,000 Total Requirements- $208,000 Funding Start up expenses- $65,000 Start-Up Assets $138,000 Total funding needed- $208,000 Assets Non-cash assets from start-up- $65,000 Cash requirements from start-up- $73,000 Total assets- $138,000 Liabilities and capital liabilities Current borrowing- $0 Long tem liabilities $110,000 Accounts payable- $900 Other current liabilities- $0 Total liabilities- $110,900 Capital Planned investment Mr. David Williams- 30,300 Mr. Arnold Mwangi- 30,300 Mrs. Felicia Wanjiku- 30,300 Other- $0 Additional required investment- $0 Total Planned investment- $90,900 Loss at start up (start-up expenses) $65,000 Total capital- $25,900 Total capital and liabilities- $135,900 Total funding- $208,000 PRODUCTS Slice Bakery and Juices offers a vast range of juices all from a good quality farms in Africa. The organization caters for its customers by providing them with juice made to suite their individual needs. The bakery provides freshly made pastries and baked products at all times during business hours. Ten to twelve moderately sized batches of various breads and cakes are prepared during the day to assure the availability of freshly baked products at all times. MARKET ANALYSIS SUMMARY Slice Bakery and Juices main focus is on meeting the growing demand of a regular local resident customer demographic, as well as a number of visiting tourists that pass through the area. Market Segmentation Slice Bakery and Juices focuses on the upper and middle income markets, this particular market segment consumes the majority of baked and pastry products. Local Residents Slice Bakery and Juices wants to establish a large regular customer base. This will establish reliable and consistent revenue to ensure stability of the establishment. Tourists Tourists are expected to comprise aproximately25% of the total revenue collected. Good visibility and competitive quality products and services are crucial in order to capture this market segment. Market Analysis The previous chart and table outline the total market potential of the above customer segments Target Market Segment Strategy The dominant selected market for Slice Bakery and Juices is a regular flow of local residents. Personal and respectful customer service at a competitive price is the key in maintaining the local market share. Market Needs Since Nairobi has a worm climate for most of the year, cool drinks are very much in demand. Much of the days activity occurs in the morning just before 9:30am with a steady flow for the rest of the day. Service Business Analysis The Fresh juice industry in Nairobi has recently experienced very fast growth. The worm equatorial temperature in Nairobi stimulates the regular consumption of cool drinks. Juice Drinkers in the greater Nairobi city area are finicky about the quality of Juice offered at the numerous Fruit stalls across the area. Despite low competition in the current areal, Slice Bakery and Juices will be located at a place where customers can enjoy a glass of freshly made fruit/vegetable juice with freshly baked cakes in a relaxing environment. Competition and Buying Patterns Competition in the area is relatively sparse and does not nearly provide the quality of products and customer services as Slice Bakery and Juices. Local area customers are looking for a high quality product in a peaceful atmosphere. Leading competitors purchase and squeeze an array of fruits from around the world, make fruit and vegetable salads, a variety of pastries in quality packages and a line of premium packed cocktail drinks(both alcoholic and non-alcoholic). In addition to the companies sales through company operated retail shops Large chain companies vary their product mix depending on the size of each individual store and its location. Larger stores carry a wide selection of fresh juices in various sizes, flavor and types of packaging, as well as an assortment of fruits and fruit blending equipment and accessories. Smaller shops and kiosks generally sell a full line of Juice varieties, a limited selection of alcohol fruit cocktails and a few more accessories. Technologically conversant competitors make fruit juices and fruit related products conveniently available via the internet or mail order. Websites that allow online stores that allow customers to browse and purchase the companys vast array of products and service. STRATERGY AND IMPLIMENTATION SUMMERY Slice Bakery and Juices will eventually succeed by offering consumers high quality juices, bread and pastries with personal service at a reasonable and competitive price. Competitive Edge Slice Bakery and Juices is the relatively low level of competition in the city area targeting this particular demographic. Sales Strategy As the graphs below show, Slice Bakery and Juices expects sales of about $485,000 in the first year, $570,000 in the second year and $660,000 in the third year. C:Documents and SettingsChifMy DocumentswORK_ONLINE2a22e7554c0a4224b23f7935f16cfd66.png C:Documents and SettingsChifMy DocumentswORK_ONLINEgraph.png Sales Forecast Year 1 Year 2 Year 3 Unit Sales Juices 135,000 148,500 163,350 Pastry Items 86,000 94,600 104,060 Other 0 0 0 Total Unit Sales 221,000 243,100 267,410 Unit Prices Year 1 Year 2 Year 3 Juices $3.00 $3.15 $3.31 Pastry Items $1.00 $1.05 $1.10 Other $0.00 $0.00 $0.00 Sales Juices $405,000 $467,775 $540,280 Pastry Items $86,000 $99,330 $114,726 Other $0 $0 $0 Total Sales $491,000 $567,105 $655,006 Direct Unit Costs Year 1 Year 2 Year 3 Juices $0.25 $0.26 $0.28 Pastry Items $0.50 $0.53 $0.55 Other $0.00 $0.00 $0.00 Direct Cost of Sales Juices $33,750 $38,981 $45,023 Pastry Items $43,000 $49,665 $57,363 Other $0 $0 $0 Subtotal Direct Cost of Sales $76,750 $88,646 $102,386 Management Summary Mr. David Williams has extensive experience in marketing, sales and management and was the vice chairman of Eveready Batteries and Harper foods. Mr. Arnold Mwangi is experienced in finance and administration and was previously the chief financial officer with both Luigis Cafà © and Willy Pastries. Mrs. Felicia Wanjiku is a well respected pastry chef with vast knowledge and experience in the field, she formerly worked at Lagoon beach resort in the Kenyan coast as the head pastry chef. Personnel Plan As the personnel plan illustrates,  Slice Bakery and Juices expects to make significant investments in sales, sales support, and product development personnel. Managers $100,000 $105,000 $110,250 Pastry Bakers $40,800 $42,840 $44,982 Baristas $120,000 $126,000 $132,300 Other $0 $0 $0 Total People 10 10 10 Total Payroll $260,800 $273,840 $287,532 Financial Plan Slice Bakery and Juices expects to raise $90,900  of its own capital, and to borrow $110,000 guaranteed by  the National Bank of Kenya as a ten-year loan.  This provides the bulk of the current financing required. Break-even Analysis Slice Bakery and Juices Break-even Analysis is based on the basic average of the first-year  figures for total sales by units, and by operating costs. These are presented as per-unit revenue, per-unit price, and fixed costs.  These conservative assumptions make room for a more accurate estimate of real risk. Slice Bakery and Juices should break even by the  fourth month of its operation as it slowly  increases its sales. http://www.bplans.com/bakery_business_plan/images/73ebe304715e411d80d3e39ff995c767.png Break-even Analysis Monthly Units Break-even 17,255 Monthly Revenue Break-even $38,336 Assumptions: Average Per-Unit Revenue $2.22 Average Per-Unit Variable Cost $0.35 Estimated Monthly Fixed Cost $32,343 Projected Profit and Loss As the Profit and Loss table shows,  Slice Bakery and Juices expects to continue its  steady rise in  profitability over the next three years of business. Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $491,000 $567,105 $655,006 Direct Cost of Sales $76,750 $88,646 $102,386 Other $0 $0 $0 Total Cost of Sales $76,750 $88,646 $102,386 Gross Margin $414,250 $478,459 $552,620 Gross Margin % 84.37% 84.37% 84.37% Expenses Payroll $260,800 $273,840 $287,532 Sales and Marketing and Other Expenses $27,000 $35,200 $71,460 Depreciation $60,000 $69,000 $79,350 Utilities $1,200 $1,260 $1,323 Payroll Taxes $39,120 $41,076 $43,130 Other $0 $0 $0 Total Operating Expenses $388,120 $420,376 $482,795 Profit Before Interest and Taxes $26,130 $58,083 $69,825 EBITDA $86,130 $127,083 $149,175 Interest Expense $10,000 $9,500 $8,250 Taxes Incurred $3,111 $12,146 $15,650 Net Profit $13,019 $36,437 $45,925 Net Profit/Sales 2.65% 6.43% 7.01%

The important of unity in Malaysia Essay

Malaysia is a country populated by various ethnic, racial and religion. The success of integrating Malaysia’s various ethnic groups would be established in a united Malaysian society. Thus, the national unity plays an important role in progress of Malaysia. Before the Malaysia successfully achieves independent, our ancestries which come from different background cooperate in order to demand for independent. The result for their unity among them has lead Malaysia as a self- governing country. Hence, we could say that no unity, no Malaysia. Secondly, the occurrence of unity in Malaysia has created a harmony and peaceful society. As we know, Malaysia is a nation which group by diverse culture and religion. If the Malaysia people doesn’t implement with the quality of unity, conflict and quarrel will occur among them and thus the stable of political of Malaysia will be corrupt. The visitors from other countries will be attracted by the unity that shown by the Malaysian peopl e. The visitors would like to identify more closely with the Malaysian culture of various races and religion which can live harmony under one society. The presence of the visitors to Malaysia has led to the development of tourism industry and hence increases the nation income. Another importance of unity in Malaysia is the development of economic. The stable of political in Malaysia due to the unity of Malaysian people will attract the foreign traders to make investment in Malaysia. The attendance of the foreign traders will not only cause the economics of Malaysia to increase, it may also raise the status of economic of Malaysia in the world. As conclusion, unity among the various races is vital for the progress of the nation as the saying goes, ‘United we stand, divided we fall’.

Obesity †Nutrition Essay

Fast food is something that every American knows about. Most likely you, the person reading this has had fast food before, and probably enjoyed it. Whether it may be Mcdonalds, Burger King, Taco Bell, Jack in the Box, KFC, etc. There is nothing as cheap, quick to get, and tasty as fast food. With the ever-growing population of obese Americans, people are looking for a reason and for most that reason is fast food. Now according to the CDC (centers for disease control) the definition of overweight is having a BMI (body mass index) of 25-29. 9 and the BMI for an obese person is 30 or higher. Could it be that fast food is causing 78 million Americans 20 years or older to be obese, or that 17% of all children and teens in the US are over weight because of it? I think not. Sure, fast food may not be the healthiest choice for you, but seriously, no one is forcing you to eat that cheeseburger and no one is forcing you to drink that soda. You see fast food is not the problem, the decision making of the obese American population is. Now just so we’re clear I have nothing against obese people and there is a big difference between a little chunky, which is okay and obese. Now just so your aware of the obesity problem here in America, here’s some cold hard facts about obesity. Here in the US more than 35% of adults are considered obese, that’s more than 78 million people across the country that are obese. Seventeen percent of children and young adults are obese, which is triple the rate of a generation ago. Studies have shown that obesity gives you a greater chance of getting type2 diabetes and even cancer. If you are wondering why there are so many obese people in America today just ask your self a few simple questions. Would you rather go for a nice evening jog or stay home and watch your favorite TV show? Would you rather eat a salad or something not as healthy like a burger or pizza? And finally would you rather go to the gym or hang out with friends? If I had to guess I’d say most of you would rather hang out with friends, eat junk food, and watch your favorite TV show. You see most people have the time to work out and eat right they just choose not to and just like every choice made in life it comes with it’s benefits and consequences. You don’t have to pay for a gym member ship just walk up some steps or play catch with your kids or take a walk at the park, anything is obviously better than nothing. Now researchers will argue against my claims, and that’s understandable. They’ll mention that 33 percent of children and adolescents in the U. S. consume fast food on a typical day; they’ll also state that on average adolescents will visit a fast food restaurant twice a week. Well all I have to say to that is whose fault is that? How are these kids buying the fast food? With their parent’s money of course. Why can’t the parents make them something healthy and control what there kids eat instead of giving them money to eat fast food? It’s the parent’s fault that the kids are eating fast food so often. Fast food isn’t going to make you obese unless you eat it most of the time. If you eat it occasionally but you also eat your fruits and vegetables you’ll be fine. It is crazy to know that in the U. S. 49% of money spent on food is spent away from home. Which means people are choosing to buy food from restaurants and other places rather than go to the grocery store and cook at home. That percentage is always increasing due to the fact that people now a days are looking for more convenient ways of getting there food. If your wondering just how much money is being spent on quick service restaurants, in 2011 quick service restaurants were expected to gain 168 billion dollars, 3% more than 2010. If people would just spend half the amount of money that they usually spend on fast food and cook a nice healthy meal instead there would be no problem with fast food. Once again the decisions of the American people are to blame. Hit the gym and help yourself get slim. Studies have shown that physical activity plays a big role in loosing weight but of course you knew that, its common sense. But what many people don’t know is that according to the CDC (center for disease control) fewer than 2 out of 10 Americans and less than 30 percent of adults get the recommended level of exercise. Also that more than 25% of U. S. adults do not devote any time to physical activity, the worst states being Louisiana, Alabama, Kentucky, Mississippi, Oklahoma, and Tennessee. It is very intriguing that correlations have shown that those states with the least amount of exercise have the most health problems. Type2 diabetes is mostly triggered by obesity, and in 1980 5. 5 million adults had it; now approximately 25. 6 million adults have type2 diabetes. The ever so increasing percentage of obesity and decreasing percentage in physical activity is definitely to blame. An interesting fact is that by loosing weight and getting from overweight to normal you can save on average $1400 a year on medication. If you don’t have time to hit the gym, there are a few tips that can help you get fit. First don’t drink soda; on average if you drink a soda can a day you’ll gain 15 pounds in a year, that is if you don’t work out of course. Take the stairs or walk around the block, a few extra steps could be the difference in burning some extra calories, and finally anything is better than nothing, curl some soup cans or do some crunches while watching TV. Any of those things can help you with your obesity, then you wont have to blame it on fast food. Fast food companies are now making a bigger push to serve healthier items in their stores, but it is up to the customers to get them otherwise it is all for nothing. McDonalds is taking the biggest step with there new items like the all fruit smoothies, apple slices, salads, and there brochures that show you there below 400,300,200, and 100 calorie items. Jack in the box is jumping on board as well with their 3 choices of salads, and serving grilled chicken instead of fried in there sandwiches. These fast food chains are realizing that healthy is the new way to go but yet the majority of people in America aren’t. We need to watch what we eat, eat healthier brown rice or bread instead of white, more fruits and veggies and less burgers, next time you go to mcdonalds get a salad instead of a Big Mac it might change your life. In conclusion the fast food industry is not to blame for Obesity in the United States of America. They’re taking steps in the right direction and the people of America should too. We need to start exercising more and getting active because that is the true reason for the increasing obesity. Make better decisions in your life style, choose a healthy one and like I said get a salad next time you go to McDonalds. – http://www. getamericafit. org/statistics-obesity-in-america. html – http://www. huffingtonpost. com/2012/08/14/obesity-rate-by-state_n_1774356. html.

African-American History Timeline 1960 to 1964